| Course Name | Public Relations Strategies and Tactics |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MI 503 | Fall | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To introduce basic concepts, principles, functions of Public Relations, and to provide the ways of developing strategy and tactic in public relations processes. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Within the scope of this course, strategies and tactics will be examined in-depth through essential practices of public relations, and will be performed case study analyses. |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | The concept and basic principles of public relations | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss.1-60. |
| 3 | Historical background of public relations | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss.82-165. |
| 4 | Public opinion, target groups, target group analysis | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss.175-189. |
| 5 | Public relations campaign process | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss.190-227. |
| 6 | Strategy and tactics in public relations: Case studies | |
| 7 | Midterm | |
| 8 | Media relations | Okay A. & Okay A. (2007) Halkla İlişkiler ve Medya, İstanbul: MediaCat |
| 9 | Event management | Bülbül, R. (2004) Halkla İlişkiler, Ankara: Nobel Yayın, ss. 207-220. |
| 10 | Sponsorship and corporate social responsibility | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss.436-493. |
| 11 | Public relations and ethics | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, ss. 494-509. |
| 12 | Student presentations | |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Review of the semester | |
| 16 | Review of the semester |
| Course Notes/Textbooks | Okay A. & Okay A. (2007) Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları |
| Suggested Readings/Materials | Bülbül, R. (2004) Halkla İlişkiler, Ankara: Nobel Yayın, ss. 207-220. Okay A. & Okay A. (2007) Halkla İlişkiler ve Medya, İstanbul: MediaCat. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 15 |
| Presentation / Jury | 1 | 15 |
| Project | 1 | 25 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | 48 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 15 | |
| Presentation / Jury | 1 | 15 | |
| Project | 1 | 30 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 44 | |
| Final Exams | |||
| Total | 200 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication. | X | ||||
| 2 | To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods. | |||||
| 3 | To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication. | X | ||||
| 4 | To be able to evaluate strategies and solution methods developed in brand communication. | X | ||||
| 5 | To be able to understand the basic principles of corporate communication management and gain the skills to apply them. | |||||
| 6 | To be able to plan, develop, manage and evaluate an integrated brand communication campaign. | |||||
| 7 | To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders. | |||||
| 8 | To be able to perform studies and practices in accordance with professional and social ethical values. | X | ||||
| 9 | To be able to carry out an independent study on subjects requiring expertise in the field of brand communication. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
